Rewriting an icon
Shakespeare Lives is a year-long, international programme of events and activities to celebrate Shakespeare’s life and work, on the 400th anniversary of his death.
By adding ‘in’ to Shakespeare Lives, we ‘activated’ the programme name to create a flexible system that communicates the myriad of places where Shakespeare ‘lives’ today: from contemporary arts and culture to education and entertainment. The identity is designed to engage and challenge audiences new and old, through a distinctive, disruptive take on the expected visual world of Shakespeare, with a celebratory, festival-like feel.
Star Cross'd by Laura Dockrill
Pop-up exhibition at British Council HQ designed by Alphabetical
Promotional trailer for the Queen's 90th Birthday celebrations